How to improve the product feed, i.e. non-standard labels
B2C PrestaShop implementation for Wisan
|ABOUT THE PROJECT||SERVICES||TECHNOLOGY|
For the Wisan brand, we designed and implemented an online store on the latest version of PrestaShop software and introduced a number of conveniences for customers such as a product configurator with the function of hemming textile products, ordering in running meters and a loyalty program.
About the brand
Firanek Fabryka Firanek „Wisan” S.A. in Skopan is a company with a 60-year tradition. Its construction began even before World War II as part of the Central Industrial District, but not until 1951. textile production began. Today, Wisan is one of the top 5 curtain manufacturers in Poland and one of the largest in Europe.
For years, Wisan has exported a significant part of its products to more than 30 countries around the world, mainly to the very demanding markets of Western Europe, which are: France, England, Sweden, Germany, the Netherlands. Wisan products can also be found in South Africa, Chile, New Zealand, the USA and Canada.
Wisan’s customers are definitely older users over the age of 35, with an average age of 45. Therefore, it was important for the client to deeply understand that the implemented online store is targeted at a much older age group which requires a special approach to simplicity in design and limiting transitions between functions keeping these steps to a minimum. Another challenge for the brand was to implement the store in such a way as to maintain consistency in the migrated data collected over decades which also required our alignment with the systems in place and carrying out process evolutions that also had to be understood by senior brand executives.
Another challenge was to add advanced product customization and metric ordering features. A step-by-step product configurator that guides you through the various steps of advanced configuration. The solution had to minimize the risk of error, ensuring the satisfaction of the user, whose tailored product lands quickly and efficiently in the shopping cart.
Scope of work
The implementation was carried out in accordance with our process, which we have been continuously improving for more than 5 years and consists of three standard phases. The implementation was divided into 13 stages, which allowed the client to fully understand the process, as well as to control it from the side of receiving results and billing.
As part of the implementation, you can specify:
- Implementation of a dedicated loyalty program
- Implementation of an advanced product configurator
- Implementation of ordering in running meters
- Expand backoffice to handle external orders
In the first phase, we deeply understood the client’s needs and applied our experience gained in the day-to-day marketing and programming services of our clients in the same industry the client operates in – Home & Decor. We agreed to divide the work so that the most essential functions of the store would be completed first, and the remaining functions would be completed in the development of the project. For this purpose, we used the MoSCoW method. Such a solution allows the client to refinance development from sales growth. This allows us to better study the impact of changes to the store on conversion rates as new functionality is introduced. Once the implementation was complete, we also implemented our dedicated loyalty program, which for the client is fundamental to increasing customer loyalty. The client had no previous experience with PrestaShop, so we held a series of workshops and training sessions to show the client how the system works and allows them to make sales more efficiently compared to their previous CMS, which did not perform well on the backoffice side.
The graphic design was preceded by a workshop in which interested people on the client’s side and on our side took an active part in planning the vision of the project. After the graphic designer gathered visions at workshop meetings, we proceeded to the graphic design stage. As part of this phase, a graphic designer prepared a homepage concept that, after a second iteration, fully met the client’s expectations. After creating the concept for the homepage, the graphic designer prepared all the other views required for implementation in the online store. As the work progressed, we met with the client to discuss each of the store’s graphic elements. We use modern graphic design tools, so we were able to share the graphic design with the client in real time and at the same time mark the elements that needed work after the meeting.
We carried out the implementation like any other in accordance with the Scrum methodology. Thanks to the use of Scrum, we always implement projects successfully, because as the work progresses we have extensive communication with the client establishing the scope of work and adapting to changes that can always arise when the client takes more time to fulfill his vision. This gave the client the confidence that the online store would be completed according to their expectations, and gave us the confidence that the project would be completed on time and on budget.
As the implementation began, we precisely broke down all tasks in the project tool by sprints. This approach allows us to more effectively conduct a sprint planning meeting at which we usually specify the details of task requirements.
The sprints lasted on average every 10 days and ended with a meeting presenting the results of the work in the tasks. It is standard for us to present the results of the work on the development server, so that the client can also check the results of the work on his own.
As part of the implementation, we also made numerous integrations with payment systems in the Lithuanian, Polish, French and Spanish markets.
The implementation of an online store for the Wisan brand has been fully successfully implemented and the result of our work can be seen directly at sklep.wisan.pl. The implementation totaled 400 hours and was completed in less than four months from the start of the order.