How to improve the product feed, i.e. non-standard labels
B2C PrestaShop implementation for the Neess brand
|ABOUT THE PROJECT||SERVICES||TECHNOLOGY|
The market leader in the sale of cosmetic accessories in Poland and around the world. For the Neess brand, we implemented an online store on the latest version of PrestaShop software. The implementation process consisted of Analysis, Graphic Design, and Implementation phases. Successfully implemented a low-cost professional online store.
About the brand
Nees brand products owned by Donegal can be purchased in drugstores and big-box stores throughout Poland, as well as in 20 countries, including Norway, Kazakhstan, Greece, the Netherlands, Croatia, Slovakia, Cyprus, as well as Iceland. The number of export countries to which the company supplies products is growing year by year. The Neess brand specializes in the production of hybrid varnishes and accessories necessary for its implementation. The Neess team is full of committed people. They are a resilient and ever-growing brand that combines tradition with modernity, making them a successful business for years.
The brand turned to us to implement a new online store on the PrestaShop platform along with data migration. The implementation budget was limited, so we decided to implement the most relevant functions for customers and simplify processes in such a way that they would be efficient for the company, while not requiring significant changes to existing operations. Sellision takes an ambitious approach to each project placing great attention on modern design with best UX practices which for us was also very important in order to implement a store that complies with our standards on a limited budget. We managed during the graphic design phase to design a modern and groundbreaking online store design using the default mechanisms of the PrestaShop system and our proprietary modules. The challenge in the implementation was to create a store that works very efficiently and intuitively on mobile devices, where mobile traffic accounts for 90% of traffic.
Scope of work
The implementation consisted of the standard three phases of Online Store Implementation and followed our process, which we have been using with numerous improvements for over 5 years. In total, the order was implemented in 13 stages, which allowed the client to understand the implementation process and have full control over it from the side of receiving results and billing.
In the first phase, we deeply understood the client’s needs and applied our experience gained in the daily marketing and programming services of our clients in the same industry the client operates in – Beauty. We agreed to divide the work so that the most essential functions of the store would be completed first, and the remaining functions would be completed in the development of the project. Such a solution allows the client to refinance development from sales growth. This is a solution that we always recommend to clients regardless of the situation the client is in. This allows us to better study the impact of store changes on conversion rates. During the workshop we were also able to determine what material resources the client has to accelerate the implementation of the integration – the client already had experience with PrestaShop, so this also allowed us to talk more precisely about the expectations of both parties.
The graphic design was preceded by a workshop in which interested people on the client’s side and on our side took an active part in planning the vision of the project. We also invited to the meeting our marketing specialists, who advised what solutions to use to increase sales in the online store. Since we most often conduct marketing activities for clients after implementation, we make sure from the very beginning that the implemented store meets the needs of future store customers first and foremost. As a result, the brand earns more, and customers become more loyal by using a store that they simply enjoy shopping. After the graphic designer gathered visions at workshop meetings, we proceeded to the graphic design stage. As part of this stage, a graphic designer prepared a concept for the homepage, which only got its final shape after the third iteration. After creating the concept for the homepage, the graphic designer prepared all the other views required for implementation in the online store. As the work progressed, we met with the client to discuss each of the store’s graphic elements. We use modern graphic design tools, so we were able to share the graphic design with the client in real time and at the same time mark the elements that needed work after the meeting.
After the graphic design phase, we moved on to the implementation phase. We carried out the implementation in accordance with the Scrum methodology. Thanks to the use of Scrum, we always implement projects successfully, because as the work progresses we have extensive communication with the client establishing the scope of work and adapting to changes. This gave the client the confidence that the online store would be completed according to their expectations, and gave us the confidence that the project would be completed on time and on budget.
As the implementation began, we precisely broke down all tasks in the project tool by sprints. This approach allows us to more effectively conduct a sprint planning meeting at which we usually specify the details of task requirements.
The sprints lasted on average every 10-14 days and ended with a meeting presenting the results of the work in the tasks. It is standard for us to present the results of the work on the development server, so that the client can also check the results of the work on his own.
As part of the implementation, we also made numerous integrations with payment systems, suppliers and the client’s dedicated ERP system.
The implementation of an online store for the Neess brand was fully successfully implemented and the result of our work can be seen directly at neess.pl. The implementation totaled 220 hours and was completed in less than two months from the start of the order.